Listing Haus Media

Agent Resource

Get Your HAUS in Order

The Phoenix Real Estate Listing Launch Checklist

From getting the property ready to checking the live Listing, use this interactive checklist to keep the marketing side of your launch organized.

Listing launch checklist

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This resource is provided as a practical marketing checklist, not legal, brokerage, MLS, or compliance advice. Rules can change. Always verify current requirements with ARMLS, your brokerage, and other applicable authorities.

IRIS Tip

Decide what matters about the property before media day. Views, renovations, oversized lots, outdoor living, architectural details, and community amenities can affect what media will best tell the story.
Open the Seller Photo Prep Guide

Not every Listing needs every format.

Match the media to the property, price point, features, and marketing plan.

ARMLS Check

ARMLS requires at least one front exterior photograph within four calendar days after a Residential or Residential Rental Listing becomes Active. The front exterior photograph does not have to be the primary or first image. Coming Soon Listings do not require a photograph while they remain in Coming Soon status.
Verify Current ARMLS Media Rules

ARMLS Check

ARMLS does not allow agent or brokerage contact information inside Listing media. A For Sale sign may appear in a photograph only when its contact information is not visible.
Verify Current ARMLS Media Rules

Digital Media Check

Using virtual staging, object removal, AI modification, or other digitally altered imagery?

ARMLS requires disclosure when software or AI adds, removes, or significantly changes image content. Digitally Altered images must follow current ARMLS disclosure requirements, including the approved ARMLS watermark and pairing requirements. Videos and virtual tours have disclosure requirements as well.

Standard clarity adjustments that do not misrepresent the property are treated differently under the ARMLS policy.
Check Current Digitally Altered Media RulesCurrent ARMLS policy note: The Digitally Altered Media rule took effect May 28, 2026. ARMLS states that its education and fine-abatement phase runs through November 2026, with $200 fine enforcement beginning December 2026.

IRIS Note

Your Listing being live is not the same thing as your Listing being launched.

Before calling the launch finished, experience the Listing the way a buyer will.

HAUS Rule

Don't check that you published it. Check that they can experience it.

First 7 Days

Your HAUS is live. Keep it moving.

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Using Coming Soon?

Coming Soon can provide preparation time before a Listing becomes Active, but it has its own ARMLS rules. Current ARMLS rules allow eligible residential Listings to remain in Coming Soon for up to 30 days. Confirm the current rules and align the media, launch date, and marketing plan before changing status.

Check Current ARMLS Coming Soon Rules

Official ARMLS information controls if anything on this resource ever becomes outdated.

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